News & Articles

Vị Việt Nam Restaurant and Café is Vietnam’s first green brand restaurant (™), with a mission to elevate the country’s regional culinary heritage into high-end dining experiences. The brand offers refined gastronomy paired with a commitment to environmental sustainability. Inspired by Vietnam’s rich culinary culture, Vị is not only a

Launched in Hanoi in 2023, Vị Restaurant and Café has quickly established itself as a shining star in Vietnam’s burgeoning culinary scene, proudly standing as the nation’s first green brand restaurant. On its ambitious journey toward Michelin recognition, particularly the Michelin Green Star, Vị highlights its commitment to sustainability in

How Pham Luc’s Artistic Journey Captures the Essence of Vietnam Painting is more than a profession for Pham Luc; it is an intrinsic part of his life—a form of exercise for the soul. Born in 1943 in Hue, Luc’s immersion in art began at a tender age when he transformed

Vietnamese cuisine is a vibrant reflection of the country’s diverse geography, culture, and history. Each region of Vietnam—from the temperate north to the sunny central coast and the tropical south—offers unique flavors and cooking techniques that tell a story of the land and its people. With its emphasis on fresh

Hue’s First Green Restaurant and Café Goes Green, Declares Zero Plastic to Celebrate Visit Hue Year 2025 Hue, Vietnam — Vị Việt Nam Restaurant and Café, Vietnam’s First Green Brand Restaurant™, proudly announces the opening of its third sustainable venue, Vị Huế Restaurant and Café, located at 61 Võ Thị

Vị Restaurant and Café, with its presence in Vị Sài Gòn, Vị Huế, and Vị Hà Nội, transcends the concept of a mere dining establishment. It is a vibrant celebration of Vietnam’s cultural and culinary quintessence. Drawing inspiration from the Vietnamese word “vị,” meaning flavor, taste, and position, the brand

Lacquer art, a hallmark of Vietnamese tradition, represents the creativity, skill, and cultural depth of the Vietnamese people. With roots in daily life and spirituality, lacquer art has transcended its origins to become a celebrated art form internationally. Today, it is both a cultural symbol and a medium for modern